Itch.io has “deindexed” all adult NSFW content following “scrutiny” from payment processors
The well-respected indie game distribution platform, itch.io, has made a significant move by “deindexing” all adult NSFW (Not Safe for Work) content from its browsing and search capabilities. This decision stems from mounting pressure from its payment partners concerning the type of content available on the platform.
Announced by itch.io’s creator through an update titled “Update on NSFW content,” the decision acknowledges the abrupt and disruptive nature of these changes. The platform expressed regret for any confusion or frustration caused by this shift.
The need to act arose after a controversy involving a title called “No Mercy,” which was briefly accessible on itch.io before being banned. Following this, an organization raised alarms about such content on gaming platforms, influencing payment processors to scrutinize their involvement.
On July 11, a public letter was directed towards payment processors, urging them to halt operations with platforms hosting content related to sensitive and illegal themes. This prompted itch.io to reconsider its operational protocols.
Given the critical nature of these partnerships, itch.io emphasized the importance of maintaining good relations with its payment processors. The platform is now engaged in a thorough examination of its content library to ensure compliance and prevent disruptions in payment processing capabilities.
The platform assured users that while the content remains deindexed during the audit, new steps will be integrated, requiring creators to verify the acceptability of their content according to the policies of linked payment processors.
This comprehensive review will include the potential permanent removal of certain pages from itch.io. Should an account be impacted by these changes, notifications and further communications will be conducted through email.
This move by itch.io follows recent actions by Valve, which introduced updated guidelines, specifically addressing the distribution of certain adult-only content on its platform. The decision was influenced by similar pressures experienced from payment processing partners.
These developments highlight an industry-wide recalibration in response to the policies and standards of payment processors, underscoring a shift towards stricter content compliance amid concerns about reputation and compliance risks.
As the gaming landscape navigates these challenges, platforms and creators alike must adapt to this evolving environment to sustain their operations while aligning with payment providers’ requirements.
