4L Collection, Blu, Priuli Collection, VH Group, Sandals Resorts International and Many Global Hotel Chains Participate in TTG Travel Experience 2025
The global travel industry converges in Italy as TTG Travel Experience 2025 opens its doors at the Rimini Expo Centre from October 8 to 10. Among the standout participants this year are 4L Collection, Blu, Priuli Collection, VH Group, and Sandals Resorts International—names that reflect the breadth of today’s hospitality landscape, from boutique elegance to large-scale all-inclusive resorts.
A marketplace for what’s next in travel
Across 26 exhibition halls, TTG hosts more than 2,700 brands and welcomes over 1,000 qualified buyers representing 75 countries. It’s a dense three-day sprint of matchmaking, product debuts, and strategy sessions—an arena where hotel groups, tour operators, transport providers, destinations, and travel-tech companies align plans for the year ahead. The concentration of decision-makers makes it one of Europe’s most influential stages for tourism deals and partnerships.
Hotel heavyweights set the tone
4L Collection, Blu, Priuli Collection, VH Group, and Sandals Resorts International arrive with clear priorities: elevating guest experience, doubling down on sustainability, and sharpening digital capabilities. Their presence signals where the sector is heading:
- 4L Collection: Focused on contemporary luxury with a city-and-resort blend, spotlighting design, curated experiences, and responsible operations.
- Blu: A broad appeal brand emphasizing reliable service, family-friendly amenities, and value, with a renewed push on energy-efficient upgrades.
- Priuli Collection: Heritage-led hospitality that turns historic properties into immersive stays, pairing local culture with modern comfort.
- VH Group: A diversified portfolio that leans into flexible product, from urban properties to seaside escapes, tailored for evolving traveler habits.
- Sandals Resorts International: The Caribbean all-inclusive icon showcasing premium adult-only experiences and sustainability programs across its resorts.
They join a strong contingent of international and Italian operators—from upscale resort brands and lifestyle collections to independent groups—reinforcing TTG’s position as a barometer for hospitality trends.
Innovation you can feel: from VR tours to AI concierges
Beyond room product and destination pitches, TTG’s floor reflects a travel industry in rapid digital acceleration. Expect demonstrations of VR-powered site inspections for planners, AR-enhanced destination previews, AI-driven guest messaging, and smarter booking stacks that unify distribution and personalization. For buyers, it’s a chance to test tools that compress planning cycles and lift conversion; for hotels, a way to present properties more vividly than static brochures ever could.
The big themes shaping 2025 travel
- Sustainability as standard: Operators showcase energy management systems, water-saving programs, and waste reduction strategies, alongside carbon-conscious transport options. The push is practical and measurable, aiming to turn lofty pledges into day-to-day operations.
- Wellness, nature, and slower travel: From spa-centric retreats to outdoor and mindful itineraries, wellness is no longer a niche—it’s a filter through which many travelers plan their trips.
- Personalization at scale: Data-led segmentation and CRM upgrades promise more relevant offers, dynamic packaging, and better post-stay engagement.
- Experiences over checklists: Curated local culture—food, art, heritage, and micro-adventures—outweighs box-ticking sightseeing, benefiting boutique collections and destination specialists.
Rimini’s global stage
Italy’s regional showcases frame the event with culinary heritage, art cities, and coast-to-country itineraries, while European stalwarts such as Spain, France, Germany, and Greece bring competitive product spanning urban breaks to island escapes. The United States maintains a strong transatlantic focus, and Latin American destinations emphasize momentum across sun, culture, and nature. From Asia, markets like Japan, China, India, and the Philippines underline both outbound strength and inbound development, while the Middle East highlights dramatic new attractions and long-term destination strategies.
Why attendance matters
For the hotel groups in the spotlight—4L Collection, Blu, Priuli Collection, VH Group, and Sandals Resorts International—TTG is more than visibility. It’s a working lab for partnerships with tour operators, OTAs, DMCs, and tech firms; a venue to stress-test new concepts with buyers; and a platform to align sustainability roadmaps with distribution goals. With face-to-face meetings back at full rhythm, the B2B format accelerates decisions that might otherwise take months.
What to watch over three days
- Product launches and renovations unveiled to trade buyers.
- Collaborations between hotel groups and tech providers around direct booking, loyalty, and guest service automation.
- Workshops on measurable sustainability, from supply chain choices to energy retrofits.
- Destination storytelling that blends culture with immersive tech to shorten the path from inspiration to booking.
As TTG Travel Experience 2025 unfolds, the message is clear: the most competitive players are those combining operational rigor with creative, tech-forward storytelling and credible sustainability metrics. With its scale and international mix, Rimini once again sets the tone for the season ahead—and for how the hospitality sector intends to turn today’s traveler expectations into tomorrow’s standard practice.
