Rad Power Bikes Sold for $13.2 Million – News Directory 3
In mid-December 2025, Rad Power Bikes changed hands when Life Electric Vehicles Holdings closed a deal valued at about $13.2 million. The sale, coming after a period of restructuring and financial headwinds, marks a turning point for the once-dominant direct-to-consumer e-bike brand.
Rad Power Bikes, founded in 2015, rose to prominence by offering affordable electric bicycles that appealed to a broad audience. The brand expanded rapidly, but in recent years the market grew more competitive and supply chains encountered disruptions, squeezing margins and prompting strategic reviews.
In early 2023, the company announced a broad workforce reduction, trimming roughly 20 percent of its staff as management cited a challenging economy and softer demand for e-bikes. The downsizing reflected broader pressures facing the sector and the company’s efforts to streamline operations.
The acquisition occurred through a court-approved sale process, with Life EV taking ownership of Rad Power Bikes’ intellectual property, inventory, and select assets. The purchase price stood at about $13.2 million, setting the stage for a new chapter under the ownership of Life EV.
Under Life EV, the brand is expected to continue operating and to leverage its existing customer base and market recognition. Management plans to invest in branding, product development, and expansion into new lines to broaden its appeal and competitiveness in a crowded market.
Life EV is backed by a parent investment group and positioned as a platform for accelerating growth. The objective is to rejuvenate the Rad Power Bikes name and build on the brand’s established presence in the e-bike space.
As of early 2026, Rad Power Bikes remains under the umbrella of Life Electric Vehicles Holdings. There have been no notable leadership changes announced since the deal closed, and the focus appears to be on stabilizing the business and executing a growth strategy. No additional financial performance or strategic plans have been disclosed publicly at this time.
