As many as 24% of surveyed Russians already use artificial intelligence (AI) to create New Year’s congratulations, with over 60% considering it possible to use AI to prepare a New Year’s table, a poll conducted by VTB Bank re..
A growing share of Russians are inviting AI into their New Year’s rituals, according to a new VTB Bank poll. From drafting holiday greetings to planning festive menus and mapping out time off, AI is moving from novelty to practical helper—though many still draw the line at deeply personal choices like gift-giving.
Key findings at a glance
- 24% of respondents already use AI to craft New Year’s greetings.
- More than 60% consider it feasible to rely on AI to help prepare the New Year’s table.
- 55% see potential in using AI to search for New Year’s presents.
- 45% say gift-buying is too personal and “there is no room for AI” in that decision.
- 64% plan to tap AI in some way to organize New Year’s holiday activities—whether by building a concrete schedule or finding fresh ideas.
AI steps into seasonal traditions
The data points to a pragmatic embrace of AI where it can save time, reduce stress, or spark inspiration. Drafting greetings is a clear example: generative tools can produce polished, personalized messages quickly, making them a natural fit for those facing a long contacts list and a ticking clock. Likewise, menu planning is ripe for optimization—AI can suggest dishes within dietary or budget constraints, build shopping lists, and sequence prep tasks to keep the kitchen on track.
Why gifts are different
Gifts are where many respondents pump the brakes. Nearly half say the personal nature of present selection makes AI an inappropriate intermediary. That sentiment underscores a broader boundary-setting around automation: efficiency is welcome, but not at the expense of authenticity or emotional nuance. While some do see AI as a useful starting point for ideas, a substantial group wants the final choice to reflect human judgment, memories, and taste.
Planning the holidays with AI
When it comes to time management, most surveyed Russians are open to using AI to structure their holidays. Tools that compile itineraries, align family calendars, and surface local activities can ease the logistics crunch. Others may lean on AI to brainstorm “new solutions”—from creative party themes to alternative celebrations—without having to sift through countless web pages.
A cautious but clear shift
The VTB Bank poll suggests a measured integration of AI into festive life. People are comfortable delegating routine or time-consuming tasks—writing greetings, planning meals, organizing schedules—while reserving intimate choices, like gifts, for human instinct. As AI tools become more intuitive and customizable, that division may continue to evolve. For now, the holiday season is emerging as a testbed for practical, human-centered AI—helpful in the background, with room left for personal touch where it matters most.
