Meta’s Muse AI Agent Now Handles Your Phone Call Chores for $20 a Month
Meta is pushing deeper into AI assistants with a new feature for Muse that can place phone calls to businesses on your behalf. The tool is designed to handle routine tasks such as booking reservations, contacting service providers, or dealing with basic customer service requests, as long as the business is located in the US.
The calling feature is now available to users who subscribe to Meta’s premium AI tiers, starting above the $19.99-per-month plan. In other words, if you want Muse to start making those tedious calls for you, you’ll need to pay for one of the company’s higher-end subscriptions.
Meta’s chief AI officer, Alexandr Wang, promoted the feature on X by saying Muse can handle “all those calls you don’t want to make.” The pitch is straightforward: let the AI deal with frustrating or time-consuming conversations, whether that means phoning your insurance company, contacting your cable provider, setting up an appointment at the DMV, or booking a table at a restaurant.
When Muse makes a call, it uses an AI-generated voice rather than connecting a human operator. That may be convenient in theory, but in practice these systems still face a major challenge: the person on the other end of the line has to be willing to engage with an AI. Businesses are becoming increasingly wary of robocalls, scams, and fake inquiries, and some employees may simply hang up once they realize they are speaking to a machine.
That uncertainty is one reason AI calling tools remain something of a gamble. Even when the technology works as intended, success often depends on the business, the complexity of the request, and whether the staff member answering the phone is prepared to cooperate. A straightforward reservation may be easy enough, while a more nuanced conversation with an insurer or public agency could quickly go off track.
Meta has been testing the calling feature for several months with early-access users before rolling it out more broadly to paying subscribers. The move shows how aggressively major tech companies are racing to position AI agents as digital assistants that can do more than just answer questions or generate text. They increasingly want these tools to take action in the real world.
Meta is not alone here. Google’s Gemini has already introduced a similar capability through its “Call for Me” feature, available on Pixel 10 and Pixel 11 devices. That system places calls using the user’s own phone number. Another AI agent platform, Instinct, has also been experimenting with phone-call automation since September.
The broader trend is clear: AI companies believe users may be more willing to pay for agentic tools if those tools can meaningfully reduce everyday admin. Few people enjoy sitting on hold with a cable company or navigating appointment scheduling over the phone, so the promise of outsourcing those chores is easy to understand.
Still, the real-world reliability of these services remains uneven. AI agents can misunderstand instructions, fail to respond properly to unexpected questions, or run into resistance from people who do not want to speak with an automated voice. For now, Muse’s new capability feels less like a flawless personal assistant and more like an intriguing convenience that may or may not save you time depending on the call.
For Meta, though, the feature is another step toward making AI a paid utility rather than a novelty. If users decide that avoiding phone queues and awkward service calls is worth $20 a month, Muse could become one of the company’s more practical AI offerings yet.
