Apple makes first ever game developer acquisition, but insists it’s not the start of a trend | VGC
In an unexpected move, Apple has taken the significant step of acquiring a video game developer for the first time. Despite this landmark decision, the tech giant is keen to emphasize that this doesn’t signal a shift in its strategic approach.
The acquisition involves RAC7, a small but innovative development team known for creating the popular game Sneaky Sasquatch, which became a hit on Apple Arcade in 2019. This two-person team will now function as an internal studio under Apple’s expanding wing.
In a recent announcement, Apple expressed its enthusiasm for Sneaky Sasquatch and RAC7’s integration into the company. “We are thrilled that RAC7 has joined Apple in continuing their journey with Sneaky Sasquatch,” a company representative shared. Apple promised to maintain the high-quality gaming experiences that Apple Arcade players have come to expect.
The company clarified that this acquisition was an “exceptional case,” arising from a unique opportunity to strengthen the capabilities of the RAC7 team and enhance their game within the context of the Apple Arcade subscription model.
Apple has been quick to address speculations about a potential overhaul in their gaming approach, insisting that the acquisition does not herald a new era of internal game development initiatives. Instead, the company plans to persist in collaborating with various external game development teams to expand the Apple Arcade offerings.
The strategic choice to bring RAC7 on board as an internal studio coincides with the overwhelming popularity of Sneaky Sasquatch. A senior figure from Apple Arcade earlier highlighted the game as one of Apple Arcade’s standout achievements, noting its widespread appeal among families and its cultural impact, which even includes themed parties inspired by the game.
This move signifies Apple’s recognition of the success and beloved status of Sneaky Sasquatch within the gaming community. By supporting RAC7’s continued development as an internal team, Apple hopes to further leverage their expertise while enhancing the game’s presence on Apple Arcade.
As the landscape of gaming continues to evolve, all eyes will be on Apple to see how this acquisition might influence future projects and collaborations, even as the company maintains that their primary method of expanding their gaming repertoire remains through partnerships with external developers.