The Augmented World Expo USA 2025 marked a distinguished juncture for the immersive technology sector. Held in Long Beach, California, this prominent event concluded with the announcement of the 2025 Auggie Award winners, celebrating the forefront of innovation and legacy in XR and spatial computing.

Renowned as the most prestigious awards in the XR realm since their inception in 2010, the Auggie Awards are now in their 16th year. This year, the awards highlighted the contributions of 20 of the most inventive and transformative developers, brands, and creators in the industry. These trailblazers have set new benchmarks in their respective fields, and now join the elite ranks of prior Auggie Award recipients.

Simultaneously, the 2025 XR Hall of Fame honored ten pioneers who have made enduring impacts in the world of extended reality. This recognition underscores their lifelong dedication and groundbreaking work in advancing XR technologies.

The event also shone a spotlight on prominent exhibitors such as Snap, Qualcomm, and Lenovo, each unveiling cutting-edge developments that are sure to shape the industry’s future landscape.

Standout Achievements of the 2025 Auggie Awards

• **Best Campaign**: The innovative “OREO X PAC-MAN SUPERMARCADE” by ARKx turned conventional shopping into a digital adventure, transforming supermarket aisles into an imaginative Pac-Man maze.
• **Best Climate Change Solution**: “Burn Zone: Immersive Truths from California’s Wildfires” by Lucid Reality Labs powerfully combines VR technology with environmental narrative, offering immersive insights into the damage wrought by wildfires and the need for climate action.
• **Best Collaboration Tool**: ‘Campfire’ boosts real-time collaboration with its platform for life-size 3D model sharing, transforming design processes with reduced errors and expedited delivery.
• **Best Consumer App**: “Pencil!” by 4th Wall Breakers merges traditional drawing with modern AR for a seamless learning experience that caters to artists of all levels.
• **Best Content Creator(s)**: Dilmer Valecillos, through his XR YouTube channel, provides developers worldwide with insightful tutorials, unraveling complex AR/VR technologies into digestible, empowering content.
• **Best Creator & Authoring Tool**: Niantic Studio’s 8th Wall presents a user-friendly web-based editor offering real-time, immersive experience design without any coding.
• **Best Developer Tool**: Snap Inc’s Lens Studio empowers a large community of over 375,000 creators to take their AR visions from concept to reality with ease and innovation.
• **Best Education & Training Solution**: XR Guru’s Healthcare Pathways Training stands out with its AI-powered platform, offering integral VR-based healthcare courses that simulate real-world clinical environments.
• **Best Enterprise Solution**: ‘Cactus’ by Auki Labs presents a forward-thinking spatial AI tool optimizing retail efficiency through intelligent operation integrations.
• **Best Game or Toy**: “Spatial Ops” by Resolution Games crafts unforgettable multiplayer gaming experiences by merging physical and digital realms, redefining interactive gaming.
• **Best Headworn Device**: XREAL’s One Series AR glasses leap ahead, offering a cinematic experience with superior audio and visual capabilities.
• **Best Healthcare & Wellness Solution**: FundamentalVR’s ‘Fundamental Surgery’ revolutionizes medical training, blending immersive simulations with real-time clinician collaboration.
• **Best Indie Creator(s)**: Ferryman Collective is pioneering VR theatre by reinventing live performances with awe-inspiring productions.
• **Best Interaction Product**: Virtuix Inc’s Omni One transforms home entertainment with its integrated entertainment system, enhancing virtual reality interaction.
• **Best Location-Based Entertainment**: Rock Paper Reality’s integration of AR in Google Maps for the Paris Olympics offers unparalleled geospatial AR experiences.
• **Best Societal Impact**: Frame Sixty’s Sign Language Translator app bridges communication barriers in real-time, facilitating interaction between Deaf and hearing communities.
• **Best Use of AI**: Lucid Reality Labs’ Medical AI Agent advances healthcare education with an expert AI-driven platform that offers real-time learning experiences.
• **Best Web3 Implementation**: The Posemesh by Auki Labs offers a groundbreaking decentralized solution for privacy-focused spatial computing.

The 2025 edition of the Augmented World Expo has clearly spotlighted the titans of the XR industry and celebrated those who have paved the way with their visionary projects and innovations. As the landscape of spatial computing continues to evolve, the insights and achievements shared at AWE 2025 will undoubtedly inspire the next wave of technological advancements in XR.