Robolox announces TikTok-like shortform video app, AI tools for creators
Roblox is broadening its creative ecosystem with a new social video experience and a set of AI-powered tools designed for creators. Unveiled at the company’s developer-focused event, the announcements aim to give players and developers a more social, interactive way to share memorable in-game moments while unlocking new types of user-generated content.
Introducing Roblox Moments
The new feature is a short-form video feed designed for Roblox players, offering a TikTok-style scrolling experience centered on in-game clips. Access is planned in beta for users aged 13 and up, with the ability to record, edit, and post short videos—each clip capped at about 30 seconds.
Creators will be able to trim gameplay moments, apply music, and add short descriptions, mirroring familiar tools found on other popular short-video platforms. The aim is to make it easier for players to showcase standout moments, share strategy tips, or highlight inventive builds inside Roblox worlds.
Beyond just watching clips, the platform will enable viewers to engage with content more deeply. When a video spotlights a Roblox experience, viewers can opt to join or launch that experience directly from the video view, creating a more seamless bridge between content and gameplay.
Roblox also previewed APIs that would let third-party developers integrate new ways to capture, upload, and discover moments inside Roblox games. This suggests a future where external tools and experiences can interoperate with the Moments feed, broadening how creators produce and share content.
AI tools for creators
The conference also showcased a suite of AI-powered capabilities aimed at speeding up creation and enabling more dynamic in-game content.
- Prompt-driven in-game objects: Creators can describe a vehicle or weapon, and the AI will generate an interactive version that a character can drive or wield. This marks a shift from static 3D assets to functional, debuggable in-world creations.
- Real-time voice translation: An AI-assisted translation feature supports live communication among players who speak different languages, helping social interactions feel more natural across language barriers.
- Text-to-speech and speech-to-text APIs: For creators, new APIs will enable AI-powered narration and dialogue for in-game characters using multiple voice presets, plus voice commands that let players control their avatars through speech.
These tools are positioned as a step toward making Roblox more accessible to creators who want to prototype ideas quickly, test interactive designs, and add depth to their virtual experiences without requiring extensive external tooling.
Looking ahead
Roblox has faced scrutiny over safety features and protections for younger users. The company’s push into a social video format and expanded AI tools signals an emphasis on community-building and creator empowerment, while also inviting conversations about moderation, safety, and the responsible deployment of AI in user-generated content.
Overall, the rollout of Moments and the creator AI toolkit could reshape how players share and build within Roblox’s ecosystem—blending rapid social sharing with rapid content creation and seamless in-game integration. For developers and players, the upcoming features hint at new pathways to discover, remix, and explore Roblox worlds through video, live interactions, and intelligent automation.
