Sprout Social Names Erika Trautman as Chief Product Officer

CHICAGO, June 11, 2024 – In a notable move reinforcing its commitment to innovation and leadership within the social media management software arena, Sprout Social, Inc. (Nasdaq: SPT) is excited to announce the appointment of Erika Trautman as Chief Product Officer, effective July 15, 2024. Trautman is set to head Sprout’s global product organization with the aim of further elevating and broadening the company’s revolutionary product offerings.

With a rich background that spans over 15 years in technology, Trautman’s career journey includes foundational roles as a start-up entrepreneur and executive positions where she led the development and management of products used by billions. Notably, her tenure as Senior Vice President and General Manager at Atlassian saw her steering the work management portfolio towards generating significant revenue through industry-leading product and AI strategies. Her expertise is further highlighted by her impactful contribution as a Product Director at Google, where she played a pivotal role in broadening the adoption of Google Drive and Editors, as well as integrating machine learning across the suite during a period of exponential growth and demand.

“I have always been drawn to unique and interesting experiences the tech world has to offer. The opportunity to join Sprout Social’s talented team and contribute to the #1 Best Software Product was an opportunity I could not pass up,” expressed Trautman. She further elaborated on her enthusiasm for harnessing social media’s dynamic power to drive business growth and maximize marketing ROI, emphasizing her commitment to delivering innovative and AI-enhanced solutions in the fast-evolving digital landscape.

Justyn Howard, CEO of Sprout Social, commended Trautman’s track record of developing groundbreaking products and her capacity to spur growth. “Erika’s leadership is anticipated to further accelerate Sprout’s momentum, allowing us to scale new heights in offering the most potent social media solutions available,” Howard remarked.

About Sprout Social

Sprout Social stands as a beacon in the realm of social media management and analytics software, offering an intuitive platform that equips over 30,000 brands with sophisticated social data insights to drive smarter, more agile business decisions. Garnering acclaim as the #1 Best Software Product in G2’s 2024 Best Software Award, Sprout Social continues to innovate with a comprehensive suite of services encompassing publishing, engagement, customer care, influencer marketing, advocacy, and AI-powered business intelligence. Operating across all major networks and digital platforms, Sprout Social is committed to empowering businesses with the tools they need to navigate the digital world effectively. For more insights on Sprout Social (NASDAQ: SPT), visit their website at sproutsocial.com.

Forward-Looking Statements

This announcement contains forward-looking statements that involve a range of assumptions, uncertainties, and risks. Notwithstanding our current growth strategies and the anticipated contributions of Erika Trautman, these statements are subject to factors that could cause actual results to differ significantly. Such factors include market volatility, economic conditions, the company’s growth rate, product demand and adoption, service interruptions, regulatory changes, and technological challenges. Though based on present information and what we believe to be true as of this date, we cannot assure these forward-looking statements will reflect future events or performances. We thus caution readers to consider these uncertainties and risks when evaluating our projections.

Social Media Profiles and Contact Information

Stay connected and informed about Sprout Social through our social media profiles and for any inquiries, please reach out to our media and investor relations contacts listed below.
Media Contact: Kaitlyn Gronek, Email: pr@sproutsocial.com, Phone: (773) 904-9674
Investor Relations: Jason Rechel, Email: jason.rechel@sproutsocial.com, Phone: (312) 528-9166

Join us on our journey through social media innovation and beyond with Erika Trautman at the helm of our product development. The future is bright for Sprout Social, and we are thrilled to navigate it with our team, clients, and stakeholders.

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